Ethique Tone It Down Brightening Shampoo Purple 110g

Say bye-bye to brass and hello to bright, bouncy tresses!

Neutralise brassy tones from blonde and silver hair with purple pigments in our Tone It Down shampoo bar. To give this vibrantly purple bar its toning superpowers to cancel out unwanted yellow tones, we’ve formulated it with ethically sourced mica, a blend of naturally occurring mineral pigments, and a dash of beetroot powder for an extra boost of colour.

Fairly traded babassu oil and cocoa butter add softness and shine as the sulfate-free formula gently cleanses. To top it off? The luxurious scent of jasmine and vanilla makes every hair wash day feel like a treat.

Best used regularly with our Tone It Down solid conditioner bar for lusciously luminous locks.

For blonde and silver hair
Up to 80 uses
Jasmine & vanilla scent
Great lather with no waxy residue
Eliminates brassy tones
pH: ~6
Soap-free formula

Always read the label. Use only as directed.

Blonde & Silver Hair

For blonde and silver hair
Up to 80 uses
Jasmine & vanilla scent
Great lather with no waxy residue
Eliminates brassy tones
pH: ~6
Soap-free formula1. Apply shampoo bar directly to your hair (not your hands) by swiping the bar onto wet hair. Put the bar down (you need less than you think).
2. Massage the scalp to work up a creamy lather and smooth the product through the rest of your hair.
3. Rinse and follow with conditioner if needed.
Pro tip: allow bar to dry between use.

Sodium cocoyl isethionate; stearic acid; sodium cocoyl glycinate; mica; Theobroma cacao (cocoa) seed butter; Orbignya oleifera (babassu) seed oil; behentrimonium methosulfate; betaine; brassica alcohol; sodium isethionate; lactic acid; glycerin; guar hydroxypropyltrimonium chloride; parfum1, benzyl alcohol; sodium chloride; aqua (water); dehydroacetic acid; Jasminum officinale (jasmine) oil; Beta vulgaris (beet) root powder; linalool2, CI 77891, CI 77491, CI 77007

1 Natural fragrance
2 Component of essential oils & fragrance

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