Fragrance Know-How

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Don’t be too influenced by a pretty bottle.

The most important thing to consider when buying a new perfume is how it smells on your skin. Oil levels in different skin types can affect the aroma of a fragrance, so try (for a good few hours) before you buy.

Do smell fragrances in the morning...

and avoid eating spicy or heavily flavoured foods beforehand. As the senses of taste and smell are so closely connected, it will affect how you interpret the scent; and your nasal membrane will still have heavy, strong flavours lingering for a while after you’ve eaten.

Don’t test too many fragrances in one go...

as your senses will become confused and you won’t be able to differentiate one smell from another. Stop after testing three or four (maximum five), and take a break.

Fragrance is like wine:

stored correctly, it will help the aroma stay fresh. Don’t keep your bottles in direct sunlight or under harsh lights, as the heat can affect the fragrance oils and change the smell.

Never rub your wrists together

when you apply perfume – it makes the top notes fade faster, which affects the overall aroma.

Perfume will evaporate faster on dry skin.

Help it last longer by ensuring your skin is well hydrated with a nourishing body lotion before you spritz.

Our Picks...

Whether it’s fashion, emotion or mood that inspires your perfume choice, here are some of our favourites:

FOR THE MOOD: Yves Saint Laurent Babydoll EDT 50ml

Flirty, fun, forever young. A happy-go-lucky fragrance that lives in the moment.

FOR FEELING ROMANTIC: Yves Saint Laurent Opium EDT 30ml

Get sensual with striking notes of mandarin and bergamot. A mystical scent, with middle notes of myrrh and jasmine.

FOR MAKING A STATEMENT: Calvin Klein One Shock For Her EDT 50ml

Edgy, Sexy, Impulsive. CK One Shock for Her opens up with a fierce bouquet of passionflower, intensifies with a drizzle of liquid chocolate accord and warms into a second skin of musk for an addictive signature.

FOR THE FASHIONISTA: Oscar de la Renta Signature EDT 100ml

As timeless as the house’s designs. The eau de toilette opens with a bouquet of florals that blend with its sweet, musky heart and base notes. Make it your signature scent.